The Sand Nativity Scene is an initiative created by Miguel Rodríguez, founder and artistic director, along with his son Aday Rodríguez, director of management and communication. It has the support of the Gran Canaria City Council and Island Council through Gran Canaria Tourism and the Departments of the Presidency and Culture, as well as various public and private entities. Its organization brings together a specialized technical team and sand sculptors from different countries, who each year imprint their artistic style on a collective project that unites culture, creativity, and landscape.